Archive for the ‘Play’ Category

It’s the dream of every operator: Regain control over the billing of content to their subscribers. We’ve had the walled gardens of Vodafone Live! and i-mode. And now operators are faced with handset manufacturers creating their own, successful content stores: Apple’s App Store, the Android Market, Microsoft its Windows Marketplace, Nokia the Ovi Store… Are operators reduced to becoming the bit-pipe?
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Is it an overhyped mobile phone? A lot of press coverage everytime a big company launches an iPhone app, but probably only around 130,000 owners in The Netherlands, amounting to less than 1% of the mobile phone market. For companies with customers accross the entire population definetely not a platform to dedicate all their attention. But fact is that the iPhone offers a great test bed for things to come and a playground to try things out.
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A friend on Twitter drew my attention to a very promising project: ioBridge. This simple set of hardware modules makes it possible to control physical equipment from the computer. The big plus of ioBridge are its simplicity (you get some javascript widgets that make controlling the equipment really easy) and the price (for $100.- you can get started).

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