It’s the dream of every operator: Regain control over the billing of content to their subscribers. We’ve had the walled gardens of Vodafone Live! and i-mode. And now operators are faced with handset manufacturers creating their own, successful content stores: Apple’s App Store, the Android Market, Microsoft its Windows Marketplace, Nokia the Ovi Store… Are operators reduced to becoming the bit-pipe?
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Last Monday, instead of spending the public holiday afternoon in a sunny park enjoying one of the many music festivals, I stayed inside the Rode Hoed to listen to some very famous speakers giving their vision on mobile. Two of them inspired me most: Andrew Gill and Robert Rice. On the mobile device as a means for personal advertising and for viewing the world with a 7th sense (or is it still 6th sense?).
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