Is it an overhyped mobile phone? A lot of press coverage everytime a big company launches an iPhone app, but probably only around 130,000 owners in The Netherlands, amounting to less than 1% of the mobile phone market. For companies with customers accross the entire population definetely not a platform to dedicate all their attention. But fact is that the iPhone offers a great test bed for things to come and a playground to try things out.
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