Layar is a young company. I’ve joined the company as CTO only 4 months ago. So the people in the world of Augmented Reality are entirely new to me and everyone at ISMAR was a new face. It’s funny to think that after 3 days of ISMAR I already feel part of the club! It’s a small world, so running around the Marriott hotel with a Layar badge quickly got me acquainted with almost everyone at ISMAR. Everyone knew Layar, many knew me by name and wanted to talk with me, showing how much the new startups of 2009 like Layar have captured the minds of people and given a new impulse to Augmented Reality as a whole. And many presentations started by mentioning Wikitude and Layar as the companies that created a paradigm shift in AR for 2009, moving it in the eyes of the general public away from the marker-based 3D football players that you could see last year.

Read more about ISMAR on the Layar blog.